Winter isn’t for the faint-hearted — especially when it comes to outdoor events, where snow and wind can test even the best ideas. But don’t worry — with the right outdoor systems, your booth can become a safe, dry, and eye-catching base. Here are five rules that will make sure no weather ruins your plans.
The autumn–winter season is a challenge for any form of outdoor advertising. Wind, rain, and shorter days can easily make your message disappear from sight. But an advertising flag? With the right structure and material, it’s more than ready for the job. Don’t let bad weather overshadow your brand – learn how to use advertising flags effectively even in difficult weather conditions.
This event was a mix of sport, music, and mountain adventure. The Snowee team – enthusiasts of tourism and winter sports – have been organizing trips that combine activity with fun for years. Last year, they raised the bar high: over 3,000 meters above sea level, right in the heart of the French Alps. While preparing for the event, we knew one thing – it wouldn’t be easy. Mountains, unpredictable weather, and plenty of adrenaline mean everything has to work flawlessly. From the very beginning, together with Snowee, we set ourselves one goal – to be ready for any weather.
Before we even start thinking about booth visualization, it’s worth clearly defining the goal. Are we going to showcase a product or an entire series? Focus on building brand awareness? Or maybe prioritize meetings with clients? Sometimes all three goals come together – in that case, it’s important to set priorities. They will determine how we divide the space into zones, what will be in the spotlight, and what will serve as the background.
Every film needs the right setting. This time, we created that setting ourselves – not on screen, but in the cinema space itself. From trade shows we moved into film halls, where our systems built a truly festival-like atmosphere. Curious? See how offline advertising stands out even against the big screen.
The offline world gives brands a unique chance to stand out. But to succeed, you first need to find your way among various exhibition systems. Roll-ups, walls, counters, lightboxes – the options are many, and each serves a different purpose. That’s why it’s worth treating them as parts of a single setup rather than as isolated props. Only then will you create a consistent experience that ensures no one walks past your brand unnoticed.
Ultrace 2025 was approaching fast, and at adsystem we knew this would be an event that would set new standards for our work. It’s a celebration of passion, speed, drifting, and tuning, attracting thousands of fans and professionals from all over Europe. And we had the honour of being there as a supporting partner of the festival.
This is not a text about which model is “the best” – because that depends entirely on you, your space, and your needs. What we want to do is show you three models and three different approaches: light and emotion, functional modularity, and minimalist elegance. You decide which one fits your brand the best.
Agricultural trade fairs are the moment when the entire industry comes together in one place. It’s where you can discover the latest solutions from around the world, talk to manufacturers, distributors, and other participants, and present your own offer. These events are not only about showcasing equipment but also about exchanging experiences and building connections that can pay off in the future.
Do you think exhibition systems are only for trade shows? Nothing could be further from the truth. This time, we tested it ourselves. At Bułka z masłem – a charming local restaurant that happened to be hosting the Festival of French Flavors – we carried out our latest image campaign. Want to see what creative offline branding can look like? Explore our solutions.
Over 100 leads acquired, valuable business relationships established, and a “wow” effect. That’s the short summary of our participation in this year’s I Love Marketing & Technology conference. If you’re curious how we prepared for the event and what steps we took to promote the adsystem brand, we invite you to read this case study.
