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From Minimalist Displays to Baroque Showpieces – How to Match Your Stand Style to Your Brand

Jagoda Winciorek

Content specialist

Trade show stands

28.04.2025

Kobieta prezentuje elementy zabudowy targowej grupie uczestników wydarzenia.

Table of contents

1. Stress-free exhibition stand design – where to start?

2. Your stand and your brand image – what are you telling your visitors?

3. How to match the stand style to your brand? Key takeaways

Stress-free exhibition stand design – where to start?

Trzy osoby przy stoisku adsystem – uśmiechnięci uczestnicy targów rozmawiają i pozują do zdjęcia.

Your stand and your brand image – what are you telling your visitors?

Stoisko na targi adsystem z hasłem „Marketing is art”, interaktywnym ekranem i kolorowymi grafikami.

How to match the stand style to your brand? Key takeaways

Start with your goal

Why are you attending the trade show? To sell, build relationships, promote a new product, or boost brand presence? Your style should support that.

Think about your audience

Who do you want to attract? What associations should visitors make with your brand? The style filters your audience – it says "This space is for you" – or not.

Adapt to the event

A luxury jewelry show, an intimate craft fair, a mineral expo – each one calls for a different approach.

Analyze the competition

Not to copy, but to decide whether you want to blend in or stand out.

Stay consistent

Your stand is an extension of your brand. It should speak the same language as your website, products, and social media.

Choose the right exhibition system

At adsystem, we’re here to make sure no one walks past your stand unnoticed. We'll help you choose tools that spark conversations with your visitors.

Be authentic

Your stand doesn’t have to impress everyone. It just needs to attract the clients you truly want – and match how your brand operates day-to-day.

Exhibition stands that get the job done

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